Course 3 - English for Leadership in Tourism
20 lessons per week, each lesson: 45 minutes
Duration – 3 weeks
Minimum group size – 5
Maximum group size – 12
Platform – ZOOM
Leadership is essential for the success of the hospitality industry. The absence of effective leadership may result in the industry’s inability to survive within a competitive market. Leadership is important because of the changing environmental demands. Also the difficulty of recruiting and retaining hospitality and tourism staff has increased the need of effective leadership.
Module 1- Client empowerment
Through this module, participants will be exposed to techniques such as ‘know your client’ (KYC). Importance will be given to the notion of client empowerment and the importance of ‘word of mouth’ in today’s dynamic markets.
Module 2 - Reacting to feedback
Building on to the previous module this unit accentuates the need for constructive evaluation of client feedback, with particular focusing on handling complaints.
Module 3 – Professionalism
This module shall focus on the four pillars of professionalism namely: empathy, humanism, altruism and accountability.
Module 4 - Delegation
Throughout this module participants shall be practicing the theoretical pillars of safe delegation. In this regard the course will delve into Eisenhower matrix and the 4 D’s of effective delegation.
Module 5 – Time and stress management
This module covers the stressors which are commonly found in hospitality situations and explores practical means to convert such stressors into positive tools which can be maximised.